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Can Bharat Bazar sustain its growth? The story of an Indian retail giant. Vol.3 No.3 2013 [Tài nguyên điện tử]
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Tóm tắt
The case elucidates the trials and tribulations of Bharat Bazar, one of the top contenders in the Indian retail scene. It explores the journey of brand making and customer patronage. Under consideration is a set of options for the retailer's next stage of growth. While the decisions are not to be mutually exclusive, it is clear that the firm has neither the capacity to scale up without proper locations nor unlimited management resources for economic viability. The retailer naturally has to choose the best direction possible and dedicate all efforts to bring the firm to the next level of growth. The strategy has to be robust in any case.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2013
Tác giả
Goswami, Susobham
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
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