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Car - sharing : a feasible business expansion at Hangzhou Omnipay?. Vol.2 No.8 2012 [Tài nguyên điện tử]
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Tóm tắt
The case builds on the expansion plan considered by a young software company, called Hangzhou Omnipay located in the city of Hangzhou, China. Mr Chao, Vice President (VP) of Omnipay, is the main character of the case. He was aware of the current car-sharing industry leader – Zipcar headquartered in Boston and also identified multiple stakeholders in the city for decision making. By collaborating with a global student project team, Mr Chao collected a great deal of information and data. This teaching case provides students and educators ample opportunities to examine, from a multitude of aspects, the viability of a car-sharing service in Hangzhou.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2012
Tác giả
Zeng, Amy Z.
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
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