Ấn phẩm:
Buyer - seller relationship – challenge in export marketing for The Handicrafts and Handlooms Export Corporation (HHEC). Vol.2 No.1 2012 [Tài nguyên điện tử]
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Tóm tắt
The case is based on export marketing strategy with special focus on developing strong buyer (customer) relationships and the associated challenges of a trading company, The Handicrafts and Handlooms Exports Corporation of India Ltd (HHEC). The corporation primarily engages in export of handlooms and handicraft products from India. Since 2005-06 the corporation has been incurring losses and it was only in 2010-11 that the corporation has registered a positive net profit.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2012
Tác giả
Sharma, Anuj
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
Vui lòng sử dụng ứng dụng TMU DRM để tải/mượn tài liệu số
