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Al Qatef Holding : a case of a rough landing in the Gulf - based real estate industry. Vol.7 No.3 2017 [Tài nguyên điện tử]
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Tóm tắt
This case study unveils the story of Al Qatef Holding, a Gulf-based real estate company that was created on the vision of one ambitious businessman. The case begins in 1999 when Faisal Al Qatef decided to pursue his dream of establishing a full-fledged corporation to serve the mounting real estate needs in the Gulf region. Faisal started his company by launching a number of residential and commercial property developments in his home country, Kuwait. During its early years of operation, Al Qatef Holding witnessed an impressive success and an increasing appetite for growth. A couple of years down the road, the founder made the strategic decision to open a new branch in Doha to seize the opportunity that the Qatari real estate market presented at that time. Yet, along with the rapid expansion came the company’s incapacity to deliver on its promises, generating many customer complaints and a damaged reputation owing to poor construction quality and significant delays in project delivery. The case describes the multiple challenges experienced by Al Qatef Holding throughout its evolution and portrays the external and internal dynamics that led to its initial success and subsequent decline.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2017
Tác giả
Soueid, Mona Abou
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
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