Ấn phẩm:
Way Smarter : Valuair in the budget airline industry. Vol. 3 No. 4 2013 [Tài nguyên điện tử]
Đang tải...
Xem mô tả
0
Xem & Tải
0
Tóm tắt
By 2004, the low-cost carrier model had just recently been introduced to Southeast Asia. Airlines under this model quickly began taking market share. Singapore's first budget carrier, Valuair, finds itself in fierce competition between two rapidly emerging competitors in the second half of 2004. Valuair needs to expand in order to remain competitive. However, for this to happen the company needs additional access to capital. The CEO, Sim Kay Wee, has begun pitching to investors that his company is a smart low-risk investment. Is Sim right, given Valuair's competitive position and the market environment in which it operates.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2013
Tác giả
Fan, Terence P.C.
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
Vui lòng sử dụng ứng dụng TMU DRM để tải/mượn tài liệu số
