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Anandam’s woodstove technology. Vol.3 No.2 2013 [Tài nguyên điện tử]
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Tóm tắt
The case is based on the ingenuity of the chief protagonist of the case study, Anandam. Anandam had conceived a novel idea of using coconut shells and other biomass material as the fuel for running a woodstove. The case study has its settings in Kerala (India). A tentative business plan is being proposed through the case study, where the market analysis has been done, underscoring the product positioning, market segmentation, pricing and other relevant parameters. Further, the case also lays emphasis on the support provided by a local non-governmental organization, as an initial hand-holding measure.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2013
Tác giả
Saxena, Stuti
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
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