Ấn phẩm:
Bharat Petroleum Company Limited’s (BPCL), India one - stop truck shop (OSTS) retailing format. Vol.1 No.3 2011 [Tài nguyên điện tử]
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Tóm tắt
This case looks at the second largest oil company in India (Bharat Petroleum Corporation Limited (BPCL)) and examines an innovative services marketing concept that they introduced into the market in India for the first time, namely, one-stop truck shops. These new format truck-stops were targeted at the highway-based truckers in India who earlier had to stop off at multiple locations to eat and re-fuel increasing their on-road time and reducing their efficiency, much to the chagrin of their truck-fleet owners.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2011
Tác giả
D’Rozario, Denver
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
Vui lòng sử dụng ứng dụng TMU DRM để tải/mượn tài liệu số
