Ấn phẩm:
Air Jamaica more than a national airline. Vol.1 No.1 2011 [Tài nguyên điện tử]
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Tóm tắt
This teaching case outlines the historical background, successes and challenges of the national airline of Jamaica. It shows how a national airline, which is a heritage asset and one that has provided nostalgic and sentimental value to the Jamaican people and its passengers, had to be divested. The airline has been faced with several challenges; the major one being high-operating costs, especially in light of the global economic recession. The case also highlights the various procedures carried out by the Government of Jamaica before and after the divestment arrangement and also by the acquirer, Caribbean Airlines.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2011
Tác giả
Sinclair-Maragh, Gaunette
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
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