Ấn phẩm:
Advanced Systems, Egypt : IT outsourcing in a highly competitive market. Vol. 1 No. 2 2011 [Tài nguyên điện tử]
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Tóm tắt
This case deals with an information technology (IT) outsourcing company based in Egypt which has ventured into the international market right from the start without establishing itself first in the local market. Its record of success was due largely to a group of young Egyptian entrepreneurs with an international orientation. Their strongly held values were translated into an organizational culture that was manifested in the company's relationships with its clients, whether multinational companies or regional governments. This mutual trust has generated work through referrals and has saved the company the need, at least initially, to adopt a proactive marketing strategy. In addition to culture the company's structure has shown considerable agility in dealing with the unexpected demands from clients through developing strong functional departments supported by numerous cross-functional teams. The case also presents the development of the human resource function which is considered the backbone of IT outsourcing companies.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2011
Tác giả
Hussein, Samir M. Youssef
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
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