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Bitter taste : an agency agreement in Vietnam goes awry. Vol.7 No.2 2017 [Tài nguyên điện tử]
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Tóm tắt
This case describes and explains a common problem encountered frequently by overseas manufacturers who want to enter an emerging market through a third-party agent representation. The overseas supplier uses the agent’s service and solid reputation to enter an emerging market with limited exposure to costs and risk. The agent works towards guarding the relationship with the overseas supplier for as long as possible. The development of the relationship illustrates what kind of conditions have to be stipulated in advance to provide an acceptable solution to both parties concerned once they part ways.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2017
Tác giả
Wafler, Beat Hans
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
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