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Aztec Fluids & Machinery : issues in managing growth in India. Vol.1 No.3 2011 [Tài nguyên điện tử]
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Tóm tắt
Aztec Fluids & Machinery, set up just over four years ago in the city of Ahmedabad in Gujarat, India, caters to the printer hardware, spares and consumables needs of the digital ink jet printing market. The company has identified vendors principally from the UK and China for its printers and consumable sourcing and presently markets these using a hybrid channel structure of direct selling and through 12 distributors in ten cities of India. A recent development of note is the successful transformation of a flexible roll printer into a flat-bed type one by the co-founder. The experiment assumes significance since the cost of a conventional flat-bed screen printer is almost five times that of the improvised printer. The huge, fragmented, price-sensitive, yet quality-conscious market in India offers immense potential for this innovation. At the same time, Aztec's recent interactions with a couple of its UK-based vendors present other alternatives for growth.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2011
Tác giả
Nair, Satish K.
Nhà xuất bản
Emerald Group Publishing Limited
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