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They don’t just cater, they care – a case on Sakthi’s Kitchen Pvt Ltd. Vol. 2 No. 1 2012 [Tài nguyên điện tử]
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Tóm tắt
The given case deals with the fact that primary objectives of services producers and marketers are identical to those of all marketers: to develop and provide offerings that satisfy consumer needs and expectations, thereby ensuring their own economic survival. To achieve these objectives, service providers need to understand how consumers choose, experience, and evaluate their service offerings. It also talks about employing innovative techniques at the basic level by optimizing available resources offering quality service at value based pricing, thereby, increasing customer retention by developing the trust of the consumer.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2012
Tác giả
Manikandan, Varsha
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
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