Ấn phẩm:
Al Ain Dairy : managing demand and supply. Vol.1 No.4 2011 [Tài nguyên điện tử]
Xem mô tả
0
Xem & Tải
0
Tóm tắt
Al Ain Dairy works is in one of the most highly competitive industries in the world – the food industry. In the dairy business, choice, freshness, safety standards, inventory management, supply chain and marketing are key to sustainability. Al Ain Diary explains some key challenges in this industry for managing and planning sales. This case builds on a previous case and can be used to teach marketing strategy, retail management and logistics. The case also gives an idea on the food industry especially the dairy market and some of the challenges associated with it.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2011
Tác giả
Balakrishnan, Melodena Stephens
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
Vui lòng sử dụng ứng dụng TMU DRM để tải/mượn tài liệu số
