Ấn phẩm:
Achieving E - commerce benefits in a garment manufacturing firm. Vol. 4 No. 7 2014 [Tài nguyên điện tử]
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Tóm tắt
The case study presents a summary of e-commerce capabilities in the firm, the key resources developed and actions taken to deploy e-commerce capabilities and the notable benefits obtained through these e-commerce capabilities. The study shows that, first, the ability to access information and communication technology (ICT) infrastructure matters in developing countries, but managerial capabilities matter more. Managerial capabilities enable firms to find external resources (both in-country and globally) to substitute for internal resource deficiencies. Second, intangible social resources – trust, reputation and credibility – play a critical role in determining whether the e-commerce strategies of firms are successful or not.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2014
Tác giả
Boateng, Richard
Nhà xuất bản
Emerald Group Publishing Limited
Bộ sưu tập
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