Ấn phẩm:
Axel Springer's sustainability entrepreneurialism in Russian wood supply : just a CSR fad or real change in the makings. Vol.1 No.3 2011 [Tài nguyên điện tử]
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Tóm tắt
In 2002, potential risks deriving from emerging normative demands in the CSR debate prompted Axel Springer (AS) to rethink their supply chain strategy for Russian wood. Being one of the first movers in CSR in the publishing business, AS realized that current practices could spark future public discussion that might put pressure on AS, a key player in these supply chains. In early 2002, AS and one of their main suppliers, Stora Enso, started a joint initiative to redesign the supply chain processes in two of the major Russian logging regions to improve their social and ecological performance. Sometime later, other major players in the publishing sector as well as critical reviewers from several non-governmental organizations (NGOs) were invited to participate in the design of the new voluntary sustainability initiative called “Tikhvin Chalna project”, the second phase of which was accomplished by the end of 2006.
Mô tả
Emerald Emerging Markets Case Studies
Năm xuất bản
2011
Tác giả
Peters, Nils
Nhà xuất bản
Emerald Group Publishing Limited
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