Tình huống nghiên cứu
Duyệt Tình huống nghiên cứu theo Năm xuất bản
- Ấn phẩmThe Dubai tennis ball machine [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Khan, Zeenath Reza
- Ấn phẩmYutong Bus, China : management buy - out [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Yanling, Zhang; Bao, Jiming; Ng, Isabel
- Ấn phẩmHomegrown Kenya : the horticultural industry under fire on CSR [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) K’Aol, George O.; Wambalaba, Francis
- Ấn phẩmCan Bilcare’s anti - counterfeiting technologies handle the menace of counterfeit?. Vol.1 No.3 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Sisodia, Sonal; Chowdhary, NimitAgainst the backdrop of rising menace of counterfeit drugs in developing countries, the case talks in particular about an innovative pharmaceutical packaging company. The company has developed a unique security technology called non-ClonableID™ which can enable products to be authenticated throughout the supply chain, thus protecting brands and preventing misuse. Despite a promising technology, it poses challenges regarding its adoption and commercial success.
- Ấn phẩmNewly empowered : experiences of young leaders in Vietnam [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Tran, Thuy Trang; Wongsurawat, Winai
- Ấn phẩmAlcohol consumption ad nauseam – without any consequences : How to launch an alcohol - reducing product on the market. Vol.1 No.1 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Poech, Angela; Peisl, Tom C.; Lorenz, TinaA German medical scientist developed a product which was able to absorb alcohol in blood and consequently reduced the alcohol-level. He tested it with the participation of 170 volunteers at a private party. The product was consumed after alcohol consumption and the result was an alcohol reduction by 20-70 per cent. In addition, the volunteers had either no or only small symptoms of a hangover. The students shall discuss the different business models the medical scientist could implement by taking into account ethical issues. To give them necessary working data, the case includes European environmental data (including information about the European food industry and the functional drink market), an insight into the European legal issues of starting a business in the food segment (including definitions of “food”, “food supplement” and “health claim regulation” and how these factors impact entrepreneurial decisions), current events in the European food branch and examples of possible competitors. The case is built on a real product development and on current information and facts.
- Ấn phẩmAquachemie LLC – expansion in Qatar. Vol.1 No.1 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Sikdar, ArijitIn November 2009, Mr Vaidya Raghwan, one of the founders of AquaChemie LLC was contemplating the company's expansion into Qatar. The recent financial crisis had affected the company's growth plans. He wondered if this was the right time to move forward. This case examines the decisions taken by AquaChemie LLC and strategic analysis undertaken in preparation of entering a new market.
- Ấn phẩmStrategic buying at National Foods, Pakistan – a recipe for success [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Mumtaz, Mohammad Kamran; Mir, Shahid Raza
- Ấn phẩmVasili [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Kume, Vasilika
- Ấn phẩmReporting and evaluation in a data communication firm [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Arunruangsirilert, Teerachai
- Ấn phẩmMTN South Africa : one group, one vision, one brand [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Bick, Geoff; Luiz, John; Townsend, Stephanie
- Ấn phẩmAlpha : en route from Power - less to Power - ful. Vol.1 No.4 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Rathi, Narendra; Modi, GauravIn June 2009, Mr Rakesh Vora, CEO of Alpha Power Ltd, India was facing problems while deciding the appropriate business model of the company. Without the existence of an adequate business plan, the CFO, Mr Harish Gupta, could not decide the adequate capital structure and valuation of the one million shares the company planned to issue in the market through private placement. Alpha Power Ltd is planning to start two power plants at Jatra and Chhapra. The plants are to be funded by a prudent mix of debt and equity; but, it has major issues regarding the financing arrangements. The management is undecided about how to fund these projects. Power sector in India is booming; however, the challenges faced by the company are numerous. They include possibility of a slowdown, different buying/leasing options for land, option of using better technology, decision regarding importing of superior quality, but high-cost coal and valuation of the company using various approaches, etc.
- Ấn phẩmSinolink Fine Wines [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Cheng, Soo May
- Ấn phẩmDeal of the day at Cherry.ee. Vol.1 No.3 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Kerem , Katri; Sternad, Dietmar
- Ấn phẩmGinger – Smart Basicse [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Kamplikar, Mukta
- Ấn phẩmAl Ain Dairy : managing demand and supply. Vol.1 No.4 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Balakrishnan, Melodena StephensAl Ain Dairy works is in one of the most highly competitive industries in the world – the food industry. In the dairy business, choice, freshness, safety standards, inventory management, supply chain and marketing are key to sustainability. Al Ain Diary explains some key challenges in this industry for managing and planning sales. This case builds on a previous case and can be used to teach marketing strategy, retail management and logistics. The case also gives an idea on the food industry especially the dairy market and some of the challenges associated with it.
- Ấn phẩmGloria Jean’s Coffee in Malaysia [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Abdul-Talib, Asmat-Nizam; Abdul-Latif, Samshul-Amry; Zakaria, Norhayati
- Ấn phẩmRoad to Kamaka : the struggles of poverty and desertification [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Khoury, Joseph; Barin-Cruz, Luciano
- Ấn phẩmChina’s Rippo of Zippo : expanding the costs of pirated intellectual property. Vol.1 No.3 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Amar, A.D.
- Ấn phẩmABIL’s dilemma : to brand or not to brand in India. Vol. 1 No. 1 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Sisodia, Sonal; Chowdhary, NimitAbhishek Industries Limited (ABIL) is an entrepreneurial venture of Mr Abhishek Batra that came into being in 1993. ABIL is the leading supplier of Terry Towels to some of world's leading retailers including Wal-Mart, JC Penney and Sears. In spite of some business fluctuations, ABIL has an impressive performance record that is reflected in its financial data. The concern, however, is that of product commoditisation, since established foreign importers and distributors prefer to sell the products under their own brand name. Consequently, even though the export margins may be lucrative; the lack of a brand presence is what bothers the senior management of the company. Given an optimistic domestic business scenario, the senior management is once again evaluating the odds to enter the domestic market using its own brand name. While some of the younger managers are optimistic and want ABIL to emerge as a brand, some senior colleagues are unsure.
- Ấn phẩmChanging business culture : theory and practice in typical emerging markets. Vol.1 No.4 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Jones, Stephanie; Scott, Gregory J.
- Ấn phẩmThe Accra Beach Hotel : block booking of capacity during a peak period [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Kimes, Sheryl E.; Wirtz, Jochen
- Ấn phẩmNamibia’s Damara culture center : a case study [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Wright, Norman; Miller, Douglas
- Ấn phẩmThe perception of employer value propositions and the contrast between Dutch and Chinese graduates : A case study of TNT [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Jones, Stephanie; Ahmad, Ahmad
