Tình huống nghiên cứu
Duyệt Tình huống nghiên cứu theo Năm xuất bản
- Ấn phẩmAxel Springer's sustainability entrepreneurialism in Russian wood supply : just a CSR fad or real change in the makings. Vol.1 No.3 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Peters, NilsIn 2002, potential risks deriving from emerging normative demands in the CSR debate prompted Axel Springer (AS) to rethink their supply chain strategy for Russian wood. Being one of the first movers in CSR in the publishing business, AS realized that current practices could spark future public discussion that might put pressure on AS, a key player in these supply chains. In early 2002, AS and one of their main suppliers, Stora Enso, started a joint initiative to redesign the supply chain processes in two of the major Russian logging regions to improve their social and ecological performance. Sometime later, other major players in the publishing sector as well as critical reviewers from several non-governmental organizations (NGOs) were invited to participate in the design of the new voluntary sustainability initiative called “Tikhvin Chalna project”, the second phase of which was accomplished by the end of 2006.
- Ấn phẩmTalent management and succession planning in emerging Asia [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Neubronner, Marion; Lee, Yu Zhen
- Ấn phẩmBuilding Brazilian citizenship in the context of poverty, waste, drugs and violence : The social entrepreneurship project of Marli Medeiros. Vol.1 No.1 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Cruz, Luciano Barin; Nascimento, Luis Felipe; Sperb, Matias Poli.We present the case of Marli Medeiros, a community leader in the city of Porto Alegre (south of Brazil) who has been working with the local government, local firms and local inhabitants over the last 40 years to build an organization that has been changing the reality of the slum Vila Pinto. The case highlights three main dilemmas faced by Marli Medeiros. Part 1 addresses whether to start a social entrepreneurship project in an environment surrounded by household violence and drug influences. Part 2 examines how to organize a community to develop this social project and challenge the context (local drug dealers). Part 3 considers how to work with different social players to innovate and manage a self-sustained social entrepreneurship that brings social change for an impoverished community.
- Ấn phẩmZwack, Hungary : a tradition of innovation amidst challenges [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Polyak, Ilona Beatrice; Akbar, Yusaf
- Ấn phẩmDecision making in creating the world’s first smartphone. Vol.1 No.1 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Cha, Virginia
- Ấn phẩmQuality Tailors, Textiles and Embroidery (QTTE) [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Kao, Diana; Higginson, James
- Ấn phẩmSenseHere : a born global start - up based in the UAE [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Rogmans, Tim
- Ấn phẩmKaspersky Lab : from Russia with anti - virus [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Kshetri, Nir
- Ấn phẩmPrabhar Oil Company, and distribution challenges in the Indian lubricants industry [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Singh, Ramendra; Paliwal, Pramod; Sakariya, Sanjay
- Ấn phẩmMydin transformation focus : leadership and organizational change [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Muhammad, Nik Maheran Nik; Isa, Filzah Md; Othman, Siti Norezam
- Ấn phẩmHAIER : ‘‘Beat the Heat’’ [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Ian Michael; Ketait, Meerah; Qassimi, Sarah Al; Nuaimi, Azza Al
- Ấn phẩmKulula.com : now anyone can fly in South Africa [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Townsend, Stephanie; Bick, Geoff
- Ấn phẩmBioScience Argentina : BioMobile and the telemedicine market. Vol.1 No.3 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Pels, Jaqueline; Schurmann, Natalia; Garcia, Maria CandelariaClaudio Bedoya, founder of BioScience (BS) and CEO has decided to launch a new product line, BioMobile (BM), to enter the new telemedicine market. BS is an Argentine company, which develops and commercializes innovative diagnosis equipments since 1995. The BM is a device which sends vital signals (from a patient with a chronic disease) through the mobile phone to a recipient's cell phone (doctor and/or relative).Three market segments, the alternative value propositions and the suggested go-to-markets for each of them are suggested. A debate between Antonio, Claudio's partner and Ydavelis, the marketing manager, highlights the underlying disagreement on which segment to serve and on the choice of value proposition.
- Ấn phẩmGiordano : positioning for international expansion [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Wirtz, Jochen
- Ấn phẩmBBMCI : setting up a distribution channel in India. Vol.1 No.1 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Mukherjee, JaydeepThe case examines BBMCI, a wholly owned subsidiary of a multinational making an entry in the Indian consumer appliances market. The focus of the case is the distribution aspect of the market entry strategy, its formulation and implementation.
- Ấn phẩmEnviroServe : The Green Company in the UAE [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Rodrigues , MGwendolyn; Mathew, Vineetha
- Ấn phẩmThe transformation process of AGD, Argentina [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Hatum, Andres
- Ấn phẩmAssess your business model strategy to sustain. Vol.1 No.1 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Demir, Muhittin Hakan; Gocer, AysuWithin the global market, establishing the right business model where cost of operations is optimized has become key for competitiveness. This necessitates the simultaneous consideration and reevaluation of production, inventory and transportation interactivities within the integrated supply chain. We first discuss the business procurement model of a multinational company with emphasis on critical aspects of the current structure. An alternative model brought into consideration by the managers of the company considers consolidation of shipments through supply hubs and distribution to regional manufacturers. We present an analysis based on perspectives of company managers for and against this new business model. We finally provide numeric evidence on relevant costs of both models in order to enhance further discussion on redesign decisions.
- Ấn phẩmPromoSeven Sports Marketing [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) McKechnie, Donelda S.; Kulkarni, Apoorva Vikrant; Chopra, Komal; Roy, Krishnakant; Vamadevan, Raji; Hamsa, Sajeesh
- Ấn phẩmUniversity of Wollongong in Dubai : creating a private university in the public interest [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Whelan, Rob; Kratochvil, Daniel
- Ấn phẩmKulula.com, South Africa – a case study [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Iwu, Chux Gervase
- Ấn phẩmGazi : what’s next? [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Kume, Vasilika
- Ấn phẩmTouche´ solutions – response to ‘‘Y’’ generation [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Damnjanovic, Vesna
- Ấn phẩmFieldTurf Tarkett India : challenges and opportunities in new markets [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Raghavan, Srividya
