Tình huống nghiên cứu
Duyệt Tình huống nghiên cứu theo Nhan đề
- Ấn phẩm100% Great Songs, reverse positioning of Delta FM Radio, Indonesia. Vol.3 No.6 2013 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2013) Maulana, Amalia E.; Kuncoro, Pandu Jati; Hikmah, Lexi Z.Declining radio listenership is triggered by lack of attention of the radio managers to the desires of radio listeners. Delta FM radio, as part of Masima Media Group, is a radio that realized the need for revitalization. They changed their target audience and positioning to regain its former glory. Delta FM radio get back to the core benefit with the tagline: “100% Great Songs”. Shifting from highlighting the emotional benefits to functional benefits and to cut a variety of benefits is called “reverse positioning”.
- Ấn phẩm5FM : youth radio in the digital age. Vol. 7 No. 2 2017 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2017) Abratt, Russell; Cullinan, JustineIn December 2015, Justine Cullinan, station manager of 5FM – a commercial, national music-radio station – reviewed the listenership and revenue figures for the year. When she took over as station manager in October 2014, 5FM had been through a three-year period of sharply declining listenership and revenue. Since then, by growing 5FM’s online community and adjusting the station’s overall strategy, the tide of decline had slowed. 5FM’s limited marketing budget prevented it from attracting listeners through traditional marketing avenues. Cullinan wondered how she could grow audiences and revenue and forge a new way for radio to benchmark success in a world where online communities were ever more important.
- Ấn phẩmA Big Bath in China : accounting and corporate governance. Vol.1 No.1 2011 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2011) Ren, MingchuanChina has largely changed its accounting practice in line with international norms. But its corporate governance structure continued to be administratively driven. Many Chinese-listed companies, especially big ones, are transformed from state-owned enterprises, with the government as their largest shareholder. It is no exception to Company C. Then what is the common pattern of accounting behaviour in China? An insight could be drawn by analysing this case.
- Ấn phẩmA case of talent management practices in motivating fast food service employees. Vol.7 No.3 2017 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2017) Sinclair-Maragh, Gaunette; Jacobs-Gray, Noriel; Brown-Roomes, NoreneFood service management, human resource management, hospitality strategic management and, international business and management. Study level/applicability.
- Tài liệuA City Developed for (and by) Tourism: Campos do Jordão (São Paulo, Brazil)(CABI, 2024) Mendes, Bruna C.; Panza, Tatiana Marchetti
- Tài liệuA Cusco journey into cultural heritage, adventure, and gastronomy(CABI, 2024) Santos, Eleonora
- Ấn phẩmA day to remember. Vol. 2 No.2 2012 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2012) Jain, Kamal K.A premier business school in Central India decides to offer the Best Teacher Award to a faculty who gets the highest feedback from the students. The idea is to motivate the faculty and also help them improve their teaching pedagogy/style, etc. A feedback form is designed and administered in the last session of the course. The average across all the sections and courses is calculated and displayed on the institute's intranet. Soon doubts are raised on the validity of the decision to give away the Best Teacher Award based on students' feedback. The case makes an attempt to highlight that performance is a function of several factors. What apparently seems to be a great performance may not be a great performance and similarly what apparently appears to be poor performance may not necessarily be poor performance. One needs to dig deep into this to arrive at any meaningful conclusion.
- Ấn phẩmA dilemma of terracotta professional – the case of implementing information systems in a terracotta unit. Vol. 4 No.4 2014 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2014) Mohapatra, Sanjay; Nayak, Amit; Bhangadiya, AnkitaKrutika Terracotta Unit is a small unit located in Bhubaneswar, Odisha (India), owned by Mr Tarun Tapan Sahoo. The organization product portfolio varies from decorative statues, pots and vessel to customized products demanded by customers. Organization is also involved in training and renting the products for traditional fairs, marriages and religious ceremony in Bhubaneswar along with order sales. The case attempts to get a close picture of the industry. The exercise of developing the vision, mission, and goals for the organization was carried out and an attempt was made to align the information system with the business objectives even though the organization does not have a very structured organogram. Using BIS will surely reduce manual work and will give qualitative output. There will be lesser hassles in management. The defined and integrated approach will also help in taking strategic decisions well. The objective is to develop and apply well-structured BIS which can be integrated with the existing system so as to develop the terracotta organization in terms of reachability and profit-making with better decision-making capacity.
- Tài liệuA film festival celebrates the pacific islands(CABI, 2021) Labbé, Emilie; Zerouki, Shania; Zhao, Linlin
- Ấn phẩmA global brand in a local market. Vol. 4 No.8 2014 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2014) Vardar, Nύkhet; Jacobs-Gray, Noriel; Brown-Roomes, NoreneThis case looks into a well-known global carbonated drinks brand in Turkey and what it has done to become a true global brand with a local touch, especially at hard times when the country was facing a major economic crisis in 2001, and then later in 2008 during the global crisis. In this case, we see how this international brand reacted under these harsh circumstances, what they have done to be able to move closer to the hearts of Turkish consumers. We also see the importance of continuation of marketing and communication efforts for brands when economic conditions are not so good. Consumers are quick to respond to brands which keep talking to them, keeping the dialogue channels open and give those brands credit long after the crisis is over.
- Tài liệuA history of tourism in Sri Lanka: A Story of disasters and opportunities(CABI, 2024) Fernando, Shameena; Carr, Neil
- Ấn phẩmA hotel within a hotel in Bangkok. Vol. 2 No. 8 2012 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2012) Lewis, Robert Alan; Mottier, Ewa MariaThe study aims to evaluate the experiences of hotel employees at the Mandarin Oriental Bangkok's new employee centre. This centre, called the “O-Zone”, is an example of the hotel's commitment to the well-being of its staff. On a larger scale, it is an illustration of a method to maintain employee motivation and commitment in the luxury hotel industry. The case is particularly useful to investigate as the hotel has created a unique approach to employee well-being in a large urban setting where employees experience a stressful living environment, including long commutes. This is supported by studies in the literature which reveal that burnout and stress are important factors to consider for hotel employees.
- Tài liệuA Korean travel agency helps make leisure activities accessible to all(CABI, 2021) Zhao, Linlin
- Tài liệuA leisure professional association creating an action plan for change: Part 2(CABI, 2018) Weddell, Melissa; James, Jana Joy
- Tài liệuA leisure professional association’s structural change, to remain relevant to its members as well as in its support of the profession – Part 1(CABI, 2016) Weddell, Melissa; James, Jana Joy
- Ấn phẩmA messy picture. Vol. 3 No.8 2013 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2013) Goel, Sangeeta; Bajaj, GitaThis teaching case is based on a real incident that took place in a defence production factory of India in the year 2009. It succinctly unfolds a small showdown between two officers that acquires a disproportionate size and explosive dimension and vitiates the environment of the entire organization. The case is a narration of a small row that in no time became a full-blown organizational dispute with layers of issues. Two officers, one very senior and the other influential, got entangled in a conflict, unfortunately in the presence of a large audience; dissatisfied workers and officers fanned the sentiments and encouraged them to unethically leverage legal privileges by gaming in the name of caste and sexual harassment to gain power in the messy dispute. The protagonist Ram Sharma, the General Manager (head) of the factory, is in a precarious situation as the conflict not only puts his managerial skills but also his moral standards and ethics to test.
- Ấn phẩmA Mexican edutainment business model : KidZania. Vol. 3 No. 5 2013 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2013) Castorena, David GÜemes; Prado, José Aldo DíazKidZania® is a Mexican company of family entertainment centers, founded in 1996 by Luis Javier Laresgoiti Fernández and fully developed by Xavier López Ancona. An innovative concept inspired in a fusion of nursery and theme park, KidZania®, brings together strong brands as partners to support their own and offer a complete entertainment and educational experience to kids between two and 16 years old. A unique business model, involvement of experts and a committed board of directors has been the key to the innovation of KidZania®. Its managers, by 2011, operate eight centers – two in Mexico, two in Japan and the rest in Indonesia, Portugal, United Arab Emirates and South Korea – and have plans to expand to more countries in Asia, Latin America and Europe in 2011 and finally to the USA. The future of KidZania® seemed bright, and the manager of the company believed that the growth appeared unstoppable because the purpose was to grow on 100 percent. The strategy appeared clear: dominate in the emerging and consolidated markets (big cities) in order to strengthen its competitive position and then, enter the US market with all the muscle and take the lead in the biggest market. But what was the competition going to do about it? What will the moves be for big players like Walt Disney – which had revenues of US$38.06 billion (USSEC, 2010), for example? Will the competitors try to buy the new entrant in order to build it up or to disappear it? Or will they try to imitate KidZania®? What would be the future of this new edutainment business model?
- Ấn phẩmA new business model to Chinese style agricultural industrialization. Vol.2 No.8 2012 [Tài nguyên điện tử](Emerald Group Publishing Limited, 2012) Wang, Zheng; Lin, GuipingThis case provides a real-life entrepreneurial situation in agricultural industry in China. The protagonist of the case is the founder and CEO of the start-up Harvest Agricultural Technology and Development Company Limited (Harvest). From his perspective, the case depicts the current business environment for private companies in China, and presents the opportunities and challenges a new start-up faces in this environment.
- Tài liệuA one health social science approach to water security and gender equity in rural Uganda(CABI, 2023) Nankanja, Aisha
- Tài liệuA positive start: backing a horse using positive reinforcement(CABI, 2024) Lethbridge, Emma
- Tài liệuA review of gene editing for the benefit of Plant Health(CABI, 2023) M., Elliot; I.K. , Toth
- Tài liệuA small german business hotel on the cutting edge of sustainability(CABI, 2021) Andre, Julien